I Act More Responsibly - A Cipla Initiative

This initiative raises awareness about the dangers of self-medication, overuse, and misuse of antibiotics and practices that accelerate the development of drug-resistant bacteria. It also emphasizes the critical role of responsible use and preserving the effectiveness of life-saving antibiotics.

The initiative calls on individuals, healthcare professionals, and communities to join the movement, pledging to seek proper medical guidance and avoid over-the-counter antibiotic use without a prescription. Through #IActMoreResponsibly, people are empowered to make informed choices, creating a collective commitment to protect the future of healthcare and safeguard the efficacy of antibiotics for generations to come.